Toyota Secures Connected Car, B2C and B2B Portals

A man smiing while driving a car with a female passenger

Challenge

Toyota needed secure, seamless identity management across its in-car systems and customer portal, while maintaining a unified experience and supporting OpenID/OAuth.

Results

Toyota now offers secure and intuitive authentication across both B2C and B2B portals—powering in-car services and business apps across 42 countries.

Objective

Toyota aimed to provide secure, seamless identity and access management across its personalized telematics services—accessible via both online customer portals and in-car systems. The solution had to be scalable, standards-based, and allow integration with Toyota’s broader digital ecosystem. Supporting OpenID Connect and OAuth 2.0 was essential to enable future-proof social login and flexible user authentication.

Challenge

Toyota needed to unify access across its My Toyota customer portal and in-car systems while maintaining secure and user-friendly authentication. The solution also had to be scalable, support two-factor authentication, and integrate with Toyota’s B2B and B2C apps.

Ping enables us to deliver a real-world ‘Internet of Things’ experience—allowing us to use the car itself as an identity.

Kostas Gkirkizas

Senior Project Manager, Car IT Information Systems, Toyota Motor Europe

Solution

Toyota selected Ping for its ability to deliver secure, standards-based access for both users and vehicles. With built-in support for OpenID Connect, OAuth 2.0, and REST APIs, Ping allowed seamless integration with Toyota’s customer-facing applications.

The in-car authentication experience mirrors the customer portal, enabling consistent branding and secure credential reuse. Two-factor authentication happens dynamically—using the vehicle as a second factor—without requiring users to enter an additional code.

Toyota has also deployed Ping across its B2B portal, connecting dealers, suppliers, and partners in 42 countries. This ensures secure access to mission-critical business systems such as parts ordering and warranty management.

European countries using Toyota’s Ping-secured B2B portal

Results

Toyota achieved a consistent, secure user experience across in-car systems and digital portals. The scalable solution supports both consumers and enterprise partners, with dynamic authentication that blends security and ease-of-use. Toyota now delivers connected experiences across Europe without sacrificing security or user trust.

Industry

Solutions Used