Orchestrating Risk & Fraud Services in User Journeys

Imagine a digital world where every user experience is smooth, secure, and seamless. No more clunky logins or frustrating security hoops—just pure, uninterrupted interaction. At Ping, we’re on a mission to make this vision a reality. We know that as our valued customers, you understand the challenges of managing diverse digital journeys and integrating risk services. That's why our cutting-edge orchestration solutions transform these challenges into your organization’s greatest strengths. Here’s how Ping can help you orchestrate user journeys that leverage context, risk signals, and all your many risk and fraud investments. Hopefully, you already have either PingOne DaVinci or Intelligent Access via PingOne Advanced Identity Cloud or PingAM. If you aren’t utilizing orchestration yet, you can learn more here.

As existing Ping customers, you know modern user journeys are inherently sophisticated and complex. They require integration with numerous services and systems, both internal and third-party. This complexity can often result in an inflexible user experience, particularly if every vendor’s UX and UI must be accommodated. To navigate these challenges, you need a robust and flexible orchestration platform that has extensibility to all your technical partners. 

Experience orchestration technology is a game-changer for businesses striving to provide seamless user experiences. As you likely already know, with your orchestration capabilities you can democratize applications and services into a single API economy. This allows for full control over the user experience, regardless of the underlying application provider’s UI.

Ping offers enterprise-grade orchestration for both cloud and self-managed software environments. Here are some key capabilities that make our solutions well-suited for risk and fraud orchestration:

• Best Practice Flow Templates: We provide a library of best practice flow templates that serve as starting points or guides for basic and complex risk and fraud user journeys. These templates can be easily modified to meet specific business needs.

   

• Centralized Analytics and Dashboarding: Monitor and optimize user interactions with centralized analytics and dashboarding tools. This provides real-time visibility into the performance of your user journeys and helps identify areas for improvement.

   

• Marketplace for Integrations: Access a marketplace of prebuilt flow templates and third-party integrations, enabling quick and easy deployment of risk and fraud services. This allows you to extend the functionality of your existing systems without the need for custom development.

A fundamental aspect of IAM is the concept of adaptive trust. This involves building trust through strong verification, authentication, and authorization services. By continuously evaluating user activity before, during, and after login, you can effectively mitigate threats such as account takeovers and fraud, while also enhancing the user experience. Your core Ping service and PingOne Protect are just the start. Learn about all of our advanced, fraud-related capabilities here.

The best threat protection requires many different risk and fraud investments working together. Orchestrating those services into user journeys is complex, especially with multiple journeys that necessitate picking and choosing across your various risk and fraud solutions. In addition to bringing your risk and fraud investments together in either DaVinci or Intelligent Access, PingOne Protect also allows you to bring in multiple external data sources and create custom predictors, which gives you a full view of your risk posture. Other key features of PingOne Protect include:

• Robust Analytics: Gain insights into high-risk locations and events, and determine risk predictors to monitor effectively. This helps you proactively address potential threats before they can cause significant damage.

   

• Protection Across All Devices: Safeguard devices, browsers, and operating systems, and gain insights into risky user biometrics and IP addresses. This ensures that you can protect your users and data regardless of the devices they are using.

   

• Centralized Incident Management: Speed up security operations and fraud investigations with centralized incident management. This helps you respond quickly and effectively to security incidents, minimizing the impact on your operations.

For more detailed information, check out the PingOne Protect datasheet to see how our solution can enhance your security framework.

Your success stories highlight the effectiveness of Ping’s solutions. For example, a transportation industry client faced challenges with emulators and tampered devices during the onboarding process. By implementing and orchestrating Ping’s protection services, they improved fraud detection, stopping 85% of bad actors within the first month. Over time, they further refined their systems to achieve even better results.

One of the standout features of Ping Identity is our support for integration with numerous third-party providers. This flexibility avoids vendor lock-in and ensures seamless integration. With over 375 technology partners, we provide our customers with 3,000+ preconfigured capabilities to enhance their user experiences while leveraging existing technology investments.

As existing Ping customers, you can quickly and easily extend your current solutions with PingOne Protect. Adding PingOne Protect to your core service is fast! Because it’s a universal service, it means we’ll make sure getting started is easy. Learn about Ping’s universal service integrations here.

Our Threat Protection Quickstart package supports you with deployment, policy set-up, and predictor turning. You will need to add the new SDK on all relevant pages/digital resources. After that, simply leverage the OOTB PingOne Protect node/connector in your user journeys or build new risk-based journeys with our flow templates.

Orchestrating risk and fraud services into user journeys is complex, especially with multiple investments in various risk and fraud solutions. Ping’s orchestration capabilities, combined with PingOne Protect, provide the tools needed to orchestrate journeys centered around context and risk. By integrating your multiple risk services and user journeys, Ping helps you achieve seamless, secure, and efficient digital experiences.