In light of increasing customer demand, organizations are rapidly rolling out new digital channels and improving customer experiences to open up new revenue opportunities. To be effective, organizations must balance the high expectations of digital-savvy consumers while preventing increasingly sophisticated attacks - and doing so while simultaneously meeting shorter deployment timelines.
In the 2022 Leadership Compass on CIAM Platforms, KuppingerCole recognized Ping as an industry leader well-equipped to help organizations overcome these challenges with a “feature-rich” CIAM platform to deliver smooth and secure digital experiences that drive business growth.
Give Customers The Experiences They Expect
Brands have the opportunity to exceed online customers' expectations the moment they begin to interact with a digital property. As soon as customers start to engage with your website, mobile application, or a kiosk in-store, they are formulating an opinion on the experience. In our 2021 Consumer Survey we found:
- 56% of online consumers have abandoned an online service when logging in was too frustrating.
- 63% of consumers are likely to leave an online service for a competitor who makes it significantly easier to authenticate identity.
- 46% would prefer to use a service or site that offers an alternative to passwords.
We believe they should experience a better experience than they were ever expecting. That's why we provide social registration and login, progressive profiling, and passwordless authentication to make every digital touchpoint as smooth as can be. Once customers have logged in, single sign-on (SSO) provides seamless access across your services.
This year's Leadership Compass highlights the robust authentication options Ping provides so organizations can make it simple for customers to identify themselves. Plus, KuppingerCole recognized our native identity proofing service that organizations can leverage to streamline onboarding while preventing bad actors from using stolen credentials.
Enhance Security Without Impacting Convenience
Organizations have responded to the increase in fraud and breaches with added security controls to protect customers. This is a double-edged sword where security controls can add too much friction to the user experience, and organizations risk customers abandoning their brand for a competitor.
As KuppingerCole notes, with Ping Identity's CIAM solutions security becomes an enabler of convenient experiences. We provide risk-adaptive authentication to ensure organizations can secure both users and themselves by continuously evaluating threat signals from multiple sources to ensure security is visible to customers only when necessary. This approach to authentication gives organizations greater confidence in who their customers are while delivering a smoother digital experience. Security can extend beyond the digital front door with centralized authorization to give customers access only to the data and services they are permitted to see.
This year’s report saw the addition of fraud detection to keep both organizations and users protected. PingOne Fraud was highlighted as a strength compared to others, and we couldn’t agree more. It’s uniquely capable of detecting fraudulent activity including account takeovers and malicious bots before the session begins.
Optimize the Perfect Digital Experience
KuppingerCole notes “Among the noteworthy innovative developments in CIAM… [is] the ability to define onboarding workflows and advanced orchestration” If you’re not sure what is going to create the best possible experience, identity orchestration is your first step. Identity orchestration lets you A/B test different user journeys that create experiences to meet your goals, whether that’s increasing registration conversion, reducing cart abandonment, or designing a workflow for when to require identity verification during high-value transactions.
KuppingerCole specifically called out the "highly flexible" orchestration capabilities delivered by PingOne DaVinci to take a vendor-agnostic, no-code/low-code approach to rapidly build, test, and optimize end-to-end customer journeys.
Take the Friction Out of Deployment
Every organization's CIAM needs are different, including where identity has to be deployed. As a result, KuppingerCole recommends in the latest report that vendors have to be able to support a wide variety of deployment options from SaaS-hosted to PaaS to hybrid and on-premise. Additionally, they note that organizations should be able to access separate instances to meet data residency requirements and scale to meet peaks in demand.
With 99.99% platform uptime and over three billion identities under management, the PingOne Cloud Platform is built to meet the performance and scale requirements. Plus, organizations can take advantage of multiple deployment options that meet business needs, including multi-tenant SaaS, dedicated tenant cloud services, and cloud software deployed using DevOps automation.
