Barb began her career in the education and non-profit sectors. She spent college weekends and summers working with people with disabilities, which influenced her choice to spend 2 years as an AmeriCorps NCCC volunteer. In 2010, Barb was offered a chance to write and voice commercial radio spots, and her career path shifted toward digital marketing. Barb is a skilled storyteller with experience in content marketing, SEO, social media marketing, and client services.