GDPR: Earn Trust. Build Loyalty.
Give your customers control over their own data.
Go Beyond GDPR Compliance With CIAM
The General Data Protection Regulation (GDPR) took effect May 25, 2018. It’s designed to improve the privacy and security of personal data for EU citizens, but it impacts any organization that sells or markets to EU citizens, no matter where in the world they’re located.
A robust customer identity and access management (customer IAM or CIAM) solution can help solve many of the technical requirements of GDPR. It can address consent capture and management, data-access governance and application security, all while providing the opportunity to build customer trust, loyalty and engagement along the way.
How CIAM Helps Solve GDPR Compliance
Addresses articles 15, 16, 17, 20, 25
Unified Customer Profiles
CIAM solutions can sync and consolidate identity data silos. With tools such as built-in redundancy, failover and load-balancing, as well as real-time or scheduled bi-directional sync, they can map data schemas and support multiple connection methods and protocols. A unified profile isn’t required for GDPR compliance, but it can help simplify the storage and management of consents while giving users access to their data.
Addresses articles 7, 8, 9
Easy Consent Capture and Management
CIAM solutions simplify consent capture across multiple channels and enable you to drill down to specific attributes and use cases. They also allow you to enforce consent choices based on geographic, corporate, industry or other policies. In addition, CIAM solutions can enable transaction consent and approval for multi-factor authentication (MFA) use cases, and customers can revoke consent at any time.
Addresses articles 15, 16
Self-managed Customer Profiles
CIAM solutions enable customers to see and make edits to their data, thanks to pre-built user interfaces and APIs. They can also enforce their preferences across all channels and devices.
Addresses article 25
Data Access Governance
CIAM solutions provide fine-grained control so that internal and external applications are allowed access to only the particular subset of identity attributes necessary.
Addresses article 25
Global Namespace Control
CIAM solutions allow you to achieve “data residency” by routing data to the appropriate place with a proxy server. You can also set up partial data synchronizations and maintain partial copies of your data where appropriate, and you can govern the data that applications can receive on an attribute-by-attribute level, based on policy.
Addresses article 32
Secure Customer Data
CIAM solutions offer a variety of centralized, data-layer security features including data encryption in every state (at rest, in motion and in use), record limit access, tamper-evident logging, active and passive alerts, integration with third-party monitoring tools and much more.
GDPR Opportunities: Building customer trust and loyalty.
Seize the Opportunity
Don’t stop at compliance. See how our leading CIAM solution can enable your organization to not only meet GDPR requirements, but also transform a compliance challenge into opportunities to build customer trust, loyalty and engagement.
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