2024 Consumer Survey
Overcome the Fear of Unknowns for Improved Digital Experiences
Ping Identity’s global survey reveals strong demand for seamless digital experiences and rising worries about identity fraud and AI’s impact on security.
87%
of consumers are concerned about identity fraud, fueled by growing AI fears.
89%
of consumers worry AI could compromise their identity security, citing transparency (50%) and security risks (48%).
36%
have been victims of identity fraud. Financial fraud (18%) and account takeovers (9%) being the most common types.
Ping Identity’s global survey reveals strong demand
for seamless digital experiences and rising worries
about identity fraud and AI’s impact on security.
87%
of consumers are concerned about identity fraud, fueled by growing AI fears.
89%
of consumers worry AI
could compromise their
identity security, citing
transparency (50%) and
security risks (48%).
36%
have been victims of
identity fraud. Financial
fraud (18%) and account
takeovers (9%) being the
most common types.
Consumers listed three top concerns when it came to their digital experience: security (78%), ease of use (76%), and privacy/consent (69%).
Users Demand Better Digital Experiences Amid Surging Data Security Concerns.
97%
worry about online data privacy, and only 8% fully trust organizations managing their identity—down from 10% last year!
54%
abandon online services due to login frustrations.
89%
complain about passwords; 61% say they have too many to track.
Want to learn more? Prevent account takeovers, new account fraud, and MFA fatigue for secure digital experiences.
Users Demand Better Digital Experiences Amid Surging Data Security Concerns.
97%
worry about online data privacy, and only 8% fully trust organizations managing their identity—down from 10% last year!
54%
abandon online services due to login frustrations.
89%
complain about passwords; 61% say
they have too many to track.
Want to learn more? Prevent account takeovers, new account fraud, and MFA fatigue for secure digital experiences.
Dive into the full report for insights and best practices on securing digital experiences and boosting customer retention.
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