Your customers are increasingly choosing online over in-person to make purchases and conduct transactions. And they want the ability to use any device at any time and from anywhere to do so. This new digital freedom is providing unprecedented flexibility and options for customers. But it’s creating more complexity and competitive pressure than ever for the enterprises and organizations that serve them.
Online shopping is one of the most popular digital activities worldwide with global e-retail sales reaching $3.5 trillion in 2019, or 14.1% of total global sales. E-commerce is expected to grow an additional 8% and account for 22% of all global sales by 2023.
— ”E-commerce share of total retail sales worldwide 2015-2023,” Statista, Nov 26, 2020
Should you not deliver the efficient customer experience expected, your customers can and will seek out more convenient options. Depending on your industry, you must also ensure compliance with regulations like GDPR, CCPA, HIPAA and the Cures Act. And as the amount of digital data being gathered, stored and shared grows, you’re also exposed to greater risk of data breach and the reputational damage that comes along with it.
To succeed in today’s business climate, you need the ability to manage data and service access so that you can maintain strict control over what’s accessed and by whom. At the same time, you must balance security and regulatory realites with your customers’ expectations for secure and seamless experiences.